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Smart solutions for the smart generation. This is the philosophy of our new brand, BEKO. BEKO presents high quality products at affordable prices. Beko also promotes energy efficiency by presenting mainly A+ products which are less energy consuming.

BEKO was launched by JMG on the 15th of May 2014 at Henessy Park Hotel. Press members were invited to discover this new brand. JMG has also invited all its dealers for this occasion. A speech was given by Erman Guher, the spokesperson for BEKO and Clovis Wong, CEO of TheBrandHouse Ltd. The speech was followed by a cocktail where the dealers were able to experience the product live and discover the amazing features that BEKO has to offer. On the occasion of the event, Beko products were sold on special launch prices. There was also a lucky winner among the dealers who won a Beko refrigerator through a draw. Overall it was an evening of discovery in a friendly and relaxed atmosphere.

A brand that protects the earth while putting forward the high quality of its products, is definitely one to follow.